Of course CEOs are workers, as are sole proprietors. We need to re-think the ascendency of capital as being more important than human time. We can do this through better pre-distribution. Or taxation. Or both. But doing nothing isn’t an option. (I think we also need to explore interest-free loans and not-for-profit investments to co-ops directly from municipalities/states/nations, but that’s a topic for another day.)
You’re absolutely right about millions already being in serfdom. Our time is not our own, and we need to figure out ways to get it back.